tawk.to

tawk.to is presented as “the world’s #1 most widely used live-chat application.” The homepage headline states unequivocally that the platform is “100 % FREE live chat software,” positioning the service as an zero-cost alternative to paid competitors such as Intercom, Zendesk Chat, Drift, and LiveChat. No trial periods, usage caps, or hidden tiers are mentioned; the tool is offered “free forever.”

Core purpose
The product is built to let website owners monitor visitor activity in real time and engage visitors through a lightweight chat widget. By embedding a single JavaScript snippet, businesses can answer pre-sales questions, resolve support issues, and proactively invite browsers to chat, all from one unified dashboard.

Main features extracted from the site
1. Real-time visitor monitoring: see who is on the site, which page they are viewing, geographic location, referral source, and browsing history.
2. Unlimited agents and chats: add as many support reps as needed and handle any volume of conversations at no extra cost.
3. Customizable widget: adjust colors, position, greetings, and language to match brand guidelines; white-label option removes tawk.to branding.
4. Canned shortcuts: create pre-written responses for common questions to speed up replies and maintain consistency.
5. File and voice sharing: exchange documents, images, or voice notes directly inside the chat window.
6. Ticketing system: convert offline messages or unresolved chats into support tickets that can be tracked until closure.
7. Mobile & desktop apps: native apps for Windows, macOS, iOS, and Android allow teams to answer chats away from the browser.
8. Advanced triggers: set rules that auto-open the widget—e.g., after X seconds, on exit intent, or when a visitor reaches a specific URL.
9. Built-in knowledge base: create a searchable help center so visitors can self-serve answers, reducing repetitive agent workload.
10. Security & compliance: 256-bit SSL encryption, GDPR tools for data deletion/export, and optional HIPAA configuration.

Optional paid add-ons
Although the chat software itself is free, the site advertises extra services at listed prices:
• Hire Live Chat Agents – from $1 per hour for outsourced 24×7 coverage.
• Remove Branding – one-time fee to eliminate tawk.to logo.
• Video & Voice Add-ons – for screen-sharing or VoIP calls.
• Dedicated support plans – priority technical help beyond community forum.

Integration ecosystem
One-click plugins exist for WordPress, Shopify, Wix, Joomla, Magento, and more; REST API and JavaScript API are documented for deeper customization.

In short, tawk.to markets itself as a full-featured, genuinely free live-chat solution that monetizes only through optional human-service upsells, making enterprise-grade visitor engagement accessible to businesses of any size.