Airtable

Airtable is a low-code platform that combines the familiarity of a spreadsheet with the power of a database, enabling teams to build custom applications that perfectly fit their workflows. Headquartered in San Francisco, the cloud service is trusted by more than 450,000 organizations—from small nonprofits to 80% of the Fortune 100—for mission-critical processes across marketing, product, operations, finance, HR, and more.

Core philosophy
Airtable believes software should adapt to people, not the other way around. Instead of forcing teams into rigid, one-size-fits-all SaaS tools, the platform lets domain experts “create the exact workflow they need” without waiting for engineering resources. The result is faster delivery of apps, tighter alignment between teams, and continuous iteration as business needs evolve.

Key capabilities
1. Interface Designer – non-technical users can drag-and-drop visual elements to produce interactive, role-based dashboards that sit on top of shared data.
2. Apps & Automations – a marketplace of 100+ pre-built apps (Gantt, timeline, page designer, pivot table, etc.) plus no-code triggers and actions that connect to Slack, Teams, Gmail, Jira, Snowflake, and more.
3. Connected Data Model – relational linking, 30+ field types (attachments, rich text, collaborators, formulas, AI), and real-time sync ensure every stakeholder works on a single source of truth.
4. Scaling & Governance – enterprise-grade security (SOC 2, ISO 27001, HIPAA, GDPR), admin APIs, two-way sync with Salesforce and Tableau, and on-prem connectors for systems like Workday and SAP.
5. Airtable AI – embedded generative AI that can auto-categorize feedback, generate creative briefs, summarize customer calls, or translate records, all inside the same workspace.
6. Templates & Accelerators – ready-to-use bases for content calendars, product roadmaps, vendor tracking, and program management that teams can clone and customize in seconds.

Business impact
Marketing teams launch campaigns 50% faster; product teams cut feature-planning cycles by 30%; operations teams save thousands of hours on data entry. By unifying data, workflows, and interfaces in one flexible platform, Airtable turns “spreadsheets that everyone emails around” into secure, AI-enhanced applications that scale with the enterprise.