Sprig

Sprig is the AI-powered user-research platform that turns in-product micro-surveys into instant, prioritized insights. Trusted by Notion, Robinhood and Coinbase, it uses GPT-class analysis to answer “why” questions in minutes, not weeks. Lightweight SDKs, auto-generated insight cards and one-click Figma sync let product teams ship faster with 40 % higher adoption. Start free at sprig.com

AI-Recommended Survey Templates

Sprig suggests question sets based on the KPI you select—activation, retention, monetization—slashing survey design time by 70 %.

Replay Reconstruction

Instead of raw screen recordings, Sprig reconstructs pixel-perfect HTML replays that are 90 % smaller and GDPR-compliant by default.

One-Click Figma Integration

Designers can attach insight cards directly to Figma prototypes, closing the loop between research and design.

AI Persona Builder

Feed Sprig 50 answers and it will auto-generate a Jobs-to-be-Done persona with pains, triggers, and JTBD statements ready for your next landing-page test.