Perplexity AI is a real-time answer engine that fuses GPT-4-grade language models with live web retrieval, delivering concise, fully cited responses instead of endless links. Focus filters, Pro Search threads, and trust-scored citations turn days of research into minutes, while API access and enterprise-grade privacy make it the fastest, most transparent knowledge partner for analysts, marketers, and educators.
Pro Search Mode
Pro Search unlocks multi-turn dialogue. Users can refine context (āFocus on 2024 clinical trials onlyā) or request follow-up calculations (āSum the total sample size across those trialsā). The system retains conversational memory, making iterative research faster than manual query reformulation.
Collections & Threads
Collections allow users to save, tag, and share answer threads. A marketing team can build a āQ3 Competitive Intelā collection, while a PhD student can curate āEmerging CRISPR Studies.ā Each thread can be exported to Markdown, PDF, or Notion with citations intact.
Focus Filters
Focus Filters narrow the retrieval scope to specific verticals: Academic, Wolfram|Alpha, Reddit, YouTube, or Finance. For instance, selecting āFinanceā restricts sources to SEC filings, earnings call transcripts, and analyst reportsāideal for due-diligence workflows.