Rasa

Unlock 3X engagement for your association with rasa.io’s AI-powered smart newsletters. In minutes, the platform ingests your feeds, learns each member’s interests, and auto-creates hyper-personalized sends that lift open rates, slash churn, and open new sponsor revenue—no coding or extra staff needed.

1. Content Graph Construction

The platform ingests any RSS, Atom, or JSON feed the organization chooses—industry journals, blogs, government updates, even gated research—and converts text into a dense vector representation using transformer-based language models. Articles are tagged with hundreds of latent topics and scored along multiple engagement dimensions (recency, authority, controversy, sentiment).

2. Member Interest Graph

Each subscriber gets a dynamic interest profile that evolves with every interaction. The model blends explicit data (survey answers, event registrations, membership tier) with implicit signals (click patterns, device type, time-of-day behavior). Over time, rasa.io builds a multi-dimensional vector unique to every individual, allowing the engine to predict which articles will drive the next click or conversion.

3. Real-Time Relevance Scoring

Minutes before send time, the engine runs a lightweight inference pass across the entire list. For each member, it ranks the day’s available articles by predicted relevance, constructs a unique subject line, snippet, section order, and even sender name if A/B testing is enabled. The entire pipeline runs in under three minutes for lists exceeding 200 000 contacts, ensuring that breaking news is never stale.