Pencil

Pencil AI is an enterprise-grade generative platform that turns a single brief into on-brand static and video ads in under two minutes. Powered by a $1B performance dataset, it predicts ROAS before you spend a cent and pushes winning creatives directly to Meta, TikTok, YouTube or Google Ads. Sephora, Tupperware and hundreds of DTC brands already use it to cut CPMs and lift ROAS by up to 31 %. Start for free at trypencil.com..

Large-Scale Creative Foundation Models

Pencil runs its own fine-tuned diffusion and transformer models on top of open-source stalwarts (Stable Diffusion, Llama-2, Runway) plus proprietary performance data. Every pixel and line of copy is conditioned on brand guidelines, past winning creatives, and vertical-specific benchmarks, giving you on-brand outputs at scale.

The $1B Prediction Engine

Before an ad leaves the platform, Pencil scores it against a dataset of 1.3 million historic campaigns spanning Facebook, Instagram, TikTok, YouTube, and Google. The model outputs a “Pencil Score” (0–100) that correlates strongly with ROAS quartiles, so you only flight creatives that are mathematically likely to beat your baseline.

Fully Differentiable Editor

All generated creatives remain editable in a drag-and-drop canvas. Because gradients flow back through the editor, any manual tweak (color swap, CTA repositioning) is re-scored in real time, ensuring performance is never an afterthought.